What does Behavior Infuser Track?
Behavior Infuser uses Google Tag Manager (GTM) to track and identify visitors to your website. Below is a list of all the data points we track. These data points are tracked by default and can be used to trigger email, mail, or telemarketing campaigns.
| Event | Event Description | Data Gathered | Data Description |
|---|---|---|---|
| Page Visit | When a user visits a page on your website, this is the information we collect about the page. | Page URL | |
| Page Title | |||
| Top Level Directory of Page (TLDP) | For example, if the page URL is “company.org/subs/choose_your_own”, the TLDP would be “/subs” | ||
| Page Number in Session | For example, if the user has visited four pages, when they go to the next page, we’d record it as their fifth (5) page in the session. | ||
| Traffic Source | If Google Analytics campaign parameters are in the URL (utms) we capture those, otherwise we detect the traffic source and traffic medium based on the referring URL to the site | Medium | |
| Source | |||
| Campaign Name | If specified in the URL | ||
| Device Type | The type of device used to view your website. | Device | For example, “iPhone”, “Linux – Android 5.0” |
| Tessitura Data | On select pages your website may share Tessitura data through the “dataLayer” or within the source code. When they are available, these are the Tessitura data points we collect. | Customer Number | |
| Session Key | This is the unique ID for the user’s shopping cart. We use this ID to determine if a cart has been abandoned. | ||
| Source Number | The unique ID for a campaign or promotion. | ||
| Production Season Number | If the user is on a production detail page associated with a Tessitura production, BI will capture the corresponding Tessitura Production Season Number. | ||
| Performance Number | If a user is on a performance detail page associated with a Tessitura production, BI will capture the corresponding Tessitura Performance Number. | ||
| Package Number | If the user is on a package detail page associated with a Tessitura package, BI will capture the corresponding Tessitura Package Number. | ||
| Video Engagement | If a user plays a video. YouTube, JWPlayer, and Vimeo players are currently supported, with the possibility of extending support to other video players. | Page URL | |
| Video Action | Video Plays, Video Completes, and the % of the total video the user watched (possible values are 25%, 50%, 75%) | ||
| Video Name | |||
| Audio Engagement | If a user listens to an audio file on your website. SoundCloud player is currently support, with the possibility of extending support to other players. | Page URL | |
| Audio Action | Audio Plays, Audio Completes, and the % of the total audio the user listened to (possible values are 25%, 50%, 75%) | ||
| Audio Name | |||
| Tap on a Phone Number | If a user clicks on a phone number on your website. Typically, this only occurs on mobile devices. | Page URL | |
| Phone Number | |||
| Click on an email address | If a user clicks on an email address on your website. | Page URL | |
| Email Address | |||
| Click on an Exit Link | If a user clicks on a link that takes them away from the site, Behavior Infuser logs the link they clicked on, and the page where it happened. | Page URL | |
| Exit URL | |||
| Click on Social Property | If a user clicks on a link to one of your social properties, like Facebook or Twitter. | Page URL | |
| Social URL | |||
| File Download | If a user downloads a file on your website. | Page URL | |
| File Name | |||
| File Type | For example: “PDF” | ||
| Custom | We’re able to customize Behavior Infuser to track events specific to a client’s website. If you have a unique interactive event on your site that you’d like us to track, please let us know, and we can discuss feasability, and in some rare cases, additional cost. |
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